{"title":"Hasselblad X System","description":"","products":[{"product_id":"hasselblad-907x-anniversary-edition-kit","title":"HASSELBLAD 907X CFV 50C II ANNIVERSARY EDITION KIT","description":"\u003cp\u003eOver the past eight decades, Hasselblad has strived for uncompromised image quality, even if that means breaking industry conventions. Hasselblad pioneered the very first medium format mirrorless digital camera, innovated on modular design, and iconized waist-level shooting, rewriting the history of camera development time and again.\u003c\/p\u003e\u003cp\u003eIn the 1950’s, Hasselblad created its first wide-angle camera series. At the time, correcting optical aberration and distortion from wide-angle lenses was a challenge as the aspherical lenses we know today were not yet available. The SWC, however, broke the mold. Instead of using a mirror, the SWC utilized a rangefinder design which allowed the rear element to be placed closer to the focal plane, effectively reducing aberration and distortion. These developments not only produced clear, uncompromised images, they also allowed for a significantly slimmer camera body. Decades later, the SWC camera continues to be critically acclaimed for its outstanding design and renowned image quality.\u003c\/p\u003e\u003cp\u003eWhile inspired by the SWC camera, the 907X goes a few steps further. Unlike the SWC, the 907X is an interchangeable lens camera that supports both live view and autofocus. The detachable CFV II 50C digital back can blend seamlessly with a film camera body*, launching film cameras into the digital age. Through innovating on the classic design, the legacy of the SWC camera is reinvigorated with 907X.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAn Ode to Legacy\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe 907X Anniversary Edition Kit includes a CFV II 50C digital back, a 907X camera body, control grip, optical viewfinder, and XCD 3,5\/30 lens. All components are special-edition designs with detailing custom to the anniversary kits. The engraved 30mm wide-angle lens was thoughtfully selected to echo the Biogon 38mm wide-angle lens used in the SWC.\u003c\/p\u003e\u003cp\u003eThe camera and grip are covered by black grain leatherette and highlighted with anodized edges. One side of the camera features a commemorative plate that reads “Since 1941,” while “Hasselblad” in handwritten lettering marks both the camera body and the optical viewfinder.\u003c\/p\u003e\u003cp\u003eThe Anniversary Edition lens features a delicately etched focus ring in a Hasselblad logo print. When ingenuity meets artistry, eight decades of legacy are condensed into a holdable masterpiece. Down to the finest detail, the 907X Anniversary Edition Kit serves as both a nostalgic nod and a tribute to the spirit of innovation.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":52930482864467,"sku":"7392544117034","price":115995.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/4244\/2067\/files\/Z8A9087.jpg?v=1769960767"},{"product_id":"hasselblad-xcd-90v-2-5","title":"HASSELBLAD XCD 90V\/2,5","description":"\u003cp\u003e\u003cstrong\u003ePRECISION OPTICS, OUTSTANDING IMAGERY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCapturing the most subtle nuances of light and shadow begins with the lens. Only with excellent resolution and colour reproduction can it provide a solid foundation for imaging. A medium format sensor has a large area and a high pixel density, posing stringent requirements for the precision of the lens. Starting with the selection of high-quality glass, Hasselblad engineers carefully grind each lens to perfect its optical quality and meet the resolution requirements of 100 million pixels.\u003c\/p\u003e\u003cp\u003eThe XCD 2,5\/90V lens features nine elements in six groups, including one ED element and one specially made large-diameter aspherical element. With a thoughtfully crafted arrangement, the lens has not only a compact size but is also able to deliver an apochromatic effect for accurate colour correction. Combining XCD 2,5\/90V with a Hasselblad mirrorless medium format camera yields stunning results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNEW FOCUSING MODULE: FAST, LIGHT, ACCURATE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe upgraded focusing module adopts a linear stepping motor and a lighter, smaller focusing lens group. These changes effectively eliminate any backlash from the lens group moving and, coupled with the PDAF technology of the X2D 100C, mean the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, flexible, and accurate focusing.\u003c\/p\u003e\u003cp\u003eSMALLER LEAF SHUTTER, POWERFUL AND PROFESSIONAL ASSISTANCE\u003c\/p\u003e\u003cp\u003eThe leaf shutter is a powerful component in Hasselblad's medium format system. The XCD 2,5\/90V lens is equipped with an upgraded large aperture leaf shutter that, while smaller, maintains the same precision performance as its predecessors and is fast and quiet to avoid disturbance when shooting. In addition, it captures at up to 1\/4000s, the fastest among medium format lenses\u003cem\u003e,*1\u003c\/em\u003e and delivers flash synchronisation at all speeds.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cem\u003e1. AMONG INTERCHANGEABLE-LENS MIRRORLESS DIGITAL CAMERAS WITH A 55MM-DIAMETER CMOS SENSOR (ACCORDING TO A HASSELBLAD MARKET SURVEY ON 1 MARCH 2022) .\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA FAMILIAR YET NEW INDUSTRIAL AESTHETIC\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eXCD 2,5\/90V is a precision-crafted metal lens with a focus ring and a newly added control ring. Both rings are delicately engraved with a Hasselblad \"H\" logo print. The design is created using a precise 0.3mm drill bit and is a nod to the memorable look of the HC\/HCD lenses. Whether paired with X-system or 907X cameras, this new lens is both a homage to the past while standing on its own as a unique, elegant statement.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":52930585133395,"sku":"6941565927675","price":35790.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/4244\/2067\/files\/XCD_2090_201.jpg?v=1769962587"},{"product_id":"hasselblad-xcd-28-4-0-p","title":"HASSELBLAD XCD 28\/4,0 P","description":"\u003cp\u003e\u003cstrong\u003eEXQUISITE, LIGHTWEIGHT, PORTABLE\u003c\/strong\u003e\u003cbr\u003eMeasuring 43.5mm in length and 245g in weight, XCD 4\/28P is the lightest and smallest lens of the Hasselblad X System.* This portable and powerful lens allows you to capture the world in the palm of your hand.\u003c\/p\u003e\u003cp\u003eThe lens carries on the innovative design language of the XCD Series lenses, incorporating a metal body and a focus ring delicately engraved with a Hasselblad “H” pattern, signifying Hasselblad’s ongoing legacy of exquisite craftsmanship.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNPARALLELED OPTICAL PERFORMANCE, IMMENSE DETAILS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCapturing a classic concerto of light and shadow begins with the lens. XCD 4\/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. With a thoughtfully crafted arrangement, the lens has a compact size and a powerful performance, meeting the resolution requirements of 100 million pixels. The lens yields sharp imaging with high precision and high resolution from the centre to the edges, achieving stunning image quality across the frame.\u003c\/p\u003e\u003cp\u003eA slightly wider angle enables distinctly bigger scenes. The wide-angle lens with a 22mm equivalent focal length and F4.0 aperture makes it easy to capture nature, street culture, and urban architecture. With a 22cm minimum focusing distance and 1:6 magnification, rich close-ups of flowers, cuisine, and much more are effortlessly captured.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":52930832335187,"sku":"7392544118307","price":14449.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/4244\/2067\/files\/hasselblad_20xcd.jpg?v=1769966278"},{"product_id":"hasselblad-x2d-ii-100c","title":"HASSELBLAD X2D II 100C","description":"\u003cp\u003eWith 100MP medium format resolution, end-to-end HNCS HDR, 10-stop stabilization, and advanced AF-C subject tracking, the X2D II 100C captures every detail with precision.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003eKey Features\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003e100MP medium format BSI CMOS sensor – 16-bit color, 15.3 stops dynamic range, ISO 50 native\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003eHNCS HDR – End-to-end high dynamic range with true-to-life colors and extended P3 gamut\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003eAdvanced AF-C with PDAF + LiDAR – Subject detection for humans, vehicles, cats, and dogs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003e4fps continuous shooting – Capture action with precision and speed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003e425 PDAF zones – Fast and accurate focusing across the frame\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003e5-axis, 10-stop IBIS – Industry-leading stabilization for sharp handheld shots\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003e1400-nit HDR tilt touchscreen – View and review in full HDR clarity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003e1TB internal SSD – Over 50,000 HEIF images, ultra-fast read\/write speeds, plus CFexpress Type B slot\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003ePhocus Mobile 2 integration – Mobile HDR editing, remote wake-up, and Hasselblad Natural Noise Reduction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"mso-ansi-language: #2000;\"\u003ePremium graphite grey matte coating with painting process – durable, refined finish\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":53233612521811,"sku":"7392544119250","price":53799.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/4244\/2067\/files\/X2DII1.jpg?v=1773323042"},{"product_id":"hasselblad-xcd-35-100-2-8-4-0-e","title":"HASSELBLAD XCD 35-100\/2,8-4,0 E","description":"\u003cp\u003eThe XCD 35-100E covers the essential wide-to-medium telephoto range with flagship E Series optical performance, fast f\/2.8 aperture at the wide end, and flawless rendering from edge to edge.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003cbr\u003e• 28–76mm equivalent focal length – Wide to medium telephoto coverage in one lens\u003cbr\u003e• Bright f\/2.8 aperture at wide end – Exceptional low-light performance and beautiful bokeh\u003cbr\u003e• Flagship E Series optics – 16 elements in 13 groups, including 3 aspherical \u0026amp; 5 ED elements\u003cbr\u003e• Edge-to-edge sharpness – Designed for 100MP medium format sensors\u003cbr\u003e• Advanced stepping motor AF – Fast, precise, and quiet focusing\u003cbr\u003e• Integrated leaf shutter – 1\/4000s to 68 minutes with flash sync at all speeds\u003cbr\u003e• Compact design – 19% lighter and 10% shorter than XCD 35-75, only 894g\u003cbr\u003e• Customizable control ring – Adjust shutter speed, aperture, ISO, EV, or subject switch\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":53419994349907,"sku":"6937224114432","price":35999.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/4244\/2067\/files\/XCD351051.jpg?v=1775575224"},{"product_id":"hasselblad-xcd-75-3-4p","title":"HASSELBLAD XCD 75\/3,4P","description":"\u003cp\u003eLightweight Portrait lens\u003c\/p\u003e\n\u003cp\u003eThe Hasselblad XCD 3.4\/75P is a standard lens with a 59mm equivalent focal length,combining powerful performance with a lightweight and agile design. In portrait and streetphotography, it not only enhances theallure of your work with its exceptional opticalquality but also adds a unique touch of lightness to your shooting experience through itsmultiple ingenious lightweight design elements\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e59mm Equivalent Focal Length\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e24% Shorter than XCD 2,8\/65\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e45% Lighter than XCD 2,8\/65\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for Portrait.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMastering Light and Shadow, Unleashing Brilliance\u003c\/strong\u003e\u003cbr\u003eXCD 3.4\/75P adopts an optical structure of ten elements in ten groups, including one aspherical element and three ED elements, effectively suppressing chromatic dispersion. This sophisticated design results in a compact form and delivers powerful optical performance that meets the resolution demands of a 100-megapixel sensor. Whether at the centre or the edges of the frame, it provides sharp, clear images and vibrant, lifelike colours.\u003c\/p\u003e\n\u003cp\u003eAdditionally, compared to the XCD 4\/28P and XCD 4\/45P lenses in the same series, the XCD 3.4\/75P's maximum aperture is expanded from f\/4 to f\/3.4. This allows for moredetail capture in low-light portrait and produces a more appealing bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExploring Diverse Subjects with a Unique Perspective\u003c\/strong\u003e\u003cbr\u003eThe XCD 3.4\/75P is the longest focal length and largest aperture medium format lens in the XCD P series to date (as of november 2024). With a 59mm equivalent focal length, it sits between standardand mid-tele lenses, combining the advantages of both. It is suitable for full-length and half-length portraits, street photography, and still life.\u003c\/p\u003e\n\u003cp\u003eThe longer focal length paired with the f\/3.4 maximum aperture provides a soft, naturalbokeh, creating pleasing portrait images. Its performance rivals that of the XCD 2.8\/65, a lens known for its large aperture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElegance in Lightness\u003c\/strong\u003e\u003cbr\u003eThe XCD 3.4\/75P continues the new generation design language of the XCD P series lenses. Its sleek metal body is accentuated by a signature \"H\" pattern around the focusring, highlighting Hasselblad's distinctive style.\u003c\/p\u003e\n\u003cp\u003eWeighing only 398g and measuring just 71mm in length, it is 45% lighter and 24% shorter than the XCD 2.8\/65, making it an ideal choice for portrait and street photography.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocusing on Beauty\u003c\/strong\u003e\u003cbr\u003eXCD 3.4\/75P adopts a linear stepping motor and a lighter, smaller focusing lens group,which means the focusing lens group can quickly reach the focusing position and achieve a precise stop, resulting in more responsive focusing. The XCD 3.4\/75P utilises a linear stepper motor and a lighter, smaller focusing lens group. The linear stepping motor allows for more precise control of the focusing lens group, enhancing focusing accuracy, while the lighter, smaller focusing lens group enables faster focusing. When paired with X System or V System medium format digital cameras that support PDAF (Phase Detection Autofocus), you will appreciate the swift, quiet, precise, and flexible focusing experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSilent and Subtle, Capturing Stunning Moments\u003c\/strong\u003e\u003cbr\u003eThe XCD 3.4\/75P features a compact leaf shutter module that operates with minimal vibration and noise. This allows you to shoot confidently in quiet environments.\u003c\/p\u003e\n\u003cp\u003eAdditionally, the leaf shutter offers speeds up to 1\/2000 second, making it easy to capture high-speed moving subjects. It also supports flash synchronisation at all speeds, enabling you to use flash to darken the surrounding background and highlight the subject even in bright sunlight, achieving exceptional results.\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":53514863477075,"sku":"7392544118949","price":18799.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/4244\/2067\/files\/XCD751.jpg?v=1776518582"},{"product_id":"hasselblad-xcd-38-2-5v","title":"HASSELBLAD XCD 38\/2,5V","description":"\u003cp\u003eEquivalent to a full-frame 30mm focal length, the XCD 2,5\/38V low-distortion wide-angle lens is suitable for shooting documentary, street, or landscape photography. Include more environmental details when shooting in portrait or have the soft bokeh effect from the large f\/2.5 aperture highlight the subject against the background. When using the XCD 2,5\/38V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources. The minimum focusing distance of XCD 2,5\/38V is only 30cm, perfect for capturing cuisine, products, and other still subjects. With its compact optical design, small and lightweight focusing module, and optimised leaf shutter, XCD 2,5\/38V weighs only 350g but delivers top-class optical performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRECISION OPTICS, OUTSTANDING IMAGERY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCapturing the most subtle nuances of light and shadow begins with the lens. Only with excellent resolution and colour reproduction can it provide a solid foundation for imaging. A medium format sensor has a large area and a high pixel density, posing stringent requirements for the precision of the lens. Starting with the selection of high-quality glass, Hasselblad engineers carefully grind each lens to perfect its optical quality and meet the resolution requirements of 100 million pixels.\u003c\/p\u003e\n\u003cp\u003eThe XCD 2,5\/38V lens features ten elements in nine groups, including three aspherical elements and three ED elements. With a thoughtfully crafted arrangement, the lens has not only a compact size but also improves light transmittance and suppresses chromatic dispersion. Combining XCD 2,5\/38V with a Hasselblad mirrorless medium format camera yields stunning results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNEW FOCUSING MODULE: FAST, LIGHT, ACCURATE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe upgraded focusing module adopts a linear stepping motor and a lighter, smaller focusing lens group. These changes effectively eliminate any backlash from the lens group moving and, coupled with the PDAF technology of the X2D 100C, mean the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, flexible, and accurate focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMALLER LEAF SHUTTER, POWERFUL AND PROFESSIONAL ASSISTANCE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe leaf shutter is a powerful component in Hasselblad's medium format system. The XCD 2,5\/38V lens is equipped with an upgraded leaf shutter that, while smaller, maintains the same precision performance as its predecessors and is fast and quiet to avoid disturbance when shooting. In addition, this ultra-small shutter captures at up to 1\/2000s and delivers flash synchronisation at all speeds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA FAMILIAR YET NEW INDUSTRIAL AESTHETIC\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eXCD 2,5\/38V is a precision-crafted metal lens with a focus ring and a newly added control ring. Both rings are delicately engraved with a Hasselblad \"H\" logo print. The design is created using a precise 0.3mm drill bit and is a nod to the memorable look of the HC\/HCD lenses. Whether paired with X-system or 907X cameras, this new lens is both a homage to the past while standing on its own as a unique, elegant statement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCONVENIENT AND INTUITIVE CONTROL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe lens is designed to feel comfortable and intuitive in hand to fully support and not distract from the creative process. The tactile mechanics of the focus and control rings are fine-tuned for a smooth and satisfying experience. A simple push and pull of the focus ring changes from AF to MF mode, where intuitive scale marks keep focus distance and DOF clear at a glance. The control ring can be customised for quick access to preferred functions, making shooting more convenient and efficient.\u003cbr\u003e\u003c\/p\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":53514881270099,"sku":"7392544117195","price":31295.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0996\/4244\/2067\/files\/XCD381.jpg?v=1776518850"},{"product_id":"hasselblad-xcd-55-2-5-v","title":"HASSELBLAD XCD 55\/2,5 V","description":"\u003cp\u003eEquivalent to a full-frame 43mm focal length, the XCD 2,5\/55V standard lens produces a viewpoint similar to the human eye. This perspective, combined with the soft bokeh effect from the large f\/2.5 aperture, makes this lens an outstanding option for full or half-length portraits and ideal for shooting documentary, still life, or daily photography. When using the XCD 2,5\/55V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources. With its compact optical design, small and lightweight focusing module, and optimised leaf shutter, XCD 2,5\/55V weighs only 372g but delivers top-class optical performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRECISION OPTICS, OUTSTANDING IMAGERY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCapturing the most subtle nuances of light and shadow begins with the lens. Only with excellent resolution and colour reproduction can it provide a solid foundation for imaging. A medium format sensor has a large area and a high pixel density, posing stringent requirements for the precision of the lens. Starting with the selection of high-quality glass, Hasselblad engineers carefully grind each lens to perfect its optical quality and meet the resolution requirements of 100 million pixels.\u003c\/p\u003e\n\u003cp\u003eThe XCD 2,5\/55V lens features nine elements in eight groups, including two aspherical elements, one ED element, and one specially made large-diameter aspherical element. With a thoughtfully crafted arrangement, the lens has not only a compact size but also improves light transmittance and suppresses chromatic dispersion. Combining the XCD 2,5\/55V with a Hasselblad mirrorless medium format camera yields stunning results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNEW FOCUSING MODULE: FAST, LIGHT, ACCURATE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe upgraded focusing module adopts a linear stepping motor and a lighter, smaller focusing lens group. These changes effectively eliminate any backlash from the lens group moving and, coupled with the PDAF technology of the X2D 100C, mean the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, flexible, and accurate focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMALLER LEAF SHUTTER, POWERFUL AND PROFESSIONAL ASSISTANCE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe leaf shutter is a powerful component in Hasselblad's medium format system. The XCD 2,5\/55V lens is equipped with an upgraded leaf shutter that, while smaller, maintains the same precision performance as its predecessors and is fast and quiet to avoid disturbance when shooting. In addition, this ultra-small shutter captures at up to 1\/2000s and delivers flash synchronisation at all speeds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA FAMILIAR YET NEW INDUSTRIAL AESTHETIC\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eXCD 2,5\/55V is a precision-crafted metal lens with a focus ring and a newly added control ring. Both rings are delicately engraved with a Hasselblad \"H\" logo print. The design is created using a precise 0.3mm drill bit and is a nod to the memorable look of the HC\/HCD lenses. 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It integrates the classic V-series design ethos with intuitive, user-friendly functionality, exuding elegance, both in its aesthetic and control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBroaden the Horizon, Capture Light and Shadow\u003c\/strong\u003e\u003cbr\u003eThe wide-angle view at a 20mm-equivalent focal length encompasses a wealth of environment and subject details, granting ample compositional and expressive space. 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This detail carries on the Hasselblad XCD V series' classic design ethos with refined elegance.\u003c\/p\u003e\n\u003cp\u003eA gentle push and pull of the focus ring triggers effortless switching between AF and MF modes. ?In MF mode, intuitive scale marks on the lens body keep focus distance and depth of field clear at a glance, enabling precise focus control.\u003c\/p\u003e\n\u003cp\u003eThe control ring can be customised for quick access to preferred functions, allowing you to capture the perfect moment with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise Drive, Swift Focusing\u003c\/strong\u003e\u003cbr\u003eThanks to its linear stepping motor and a smaller, lighter lens group, the XCD 2,5\/25V provides a nimble and responsive focusing experience when paired with the X or V system's medium format digital cameras that support PDAF.\u003c\/p\u003e\n\u003cp\u003eThe linear stepping motor can accurately control the movement of the focusing lens group, thereby improving the focusing precision.\u003c\/p\u003e\n\u003cp\u003eThe lightweight and compact focusing lens group can move rapidly, ensuring swift and accurate focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Leaf Shutter, Flexible Light Manipulation\u003c\/strong\u003e\u003cbr\u003eThe XCD 2,5\/25V adopts a large-diameter leaf shutter module with a shutter speed of up to 1\/4000s. 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